A way of thinking that seeks a solution to an intractable problem through unorthodox methods or elements that would normally be ignored by logical thinking. The writing is intelligent but very readable, so it works on two levels. Lateral thinking techniques performance excellence. The emergence of lateral thinking in recent years is a natural reaction to the enormous increase of information a human being is bombarded with, in the post industrial revolution era. Lateral thinking, a term coined in 1967 by edward debono, and outlined in a book of the same name, is a solutionoriented set of techniques which aim to reframe a problem by highlighting new associations and relationships that may not be clear when a problem is approached through vertical problem solving. His design of the six hats method provides, for the first time. Christmas can be a great time to top up your book collection. Lateral thinking involves breaking away from traditional modes of thinking and discarding established patterns and preconceived notions. The most elegant solution presents itself when you approach the problem sideways, rather than answering it headon. Books, psychology questions, psychology facts, creative thinking skills. Lateral thinking is the process of using information to bring about creativity and. Clive grinyer a well designed product is usually the result of hundreds of decisions regarding its functionality, our needs and lifestyles, and our emotional response to colour, texture and form. Read the top 5 recommendations on how to accelerate tech solutions and build innovative products.
Lateral thinking is related to creative problem solving and critical thinking, all valuable skills to have, and. Though the question is presented as a binary choiceone option or the otherwhen you disregard the assumption that you must act immediately, the. Lateral thinking, like any skill, can be greatly enhanced with a little practice and understanding. In brief, lateral thinking involves looking at problem from a different angle.
By encouraging nonsensical ideas, your product design benefits. Lateral thinking is the step by step process developed by dr. Vertical thinking, with its sequential and fixedorder rules, which has been the foundation of traditional education, is increasingly being complemented by lateral thinking. In this evolving environment, it is helpful to have a few books on hand as reference for the many types of design, and how those products and services are built. He is the author of 10 books on lateral thinking puzzles and problemsolving and has. Creative and digital businesses grow with the help of davids training workshops, coaching and books on business growth, marketing, and creative entrepreneurship. See more ideas about six thinking hats, bono quotes and lateral thinking. Penguin books australia ltd, 250 camberwell road, camberwell, victoria 3124, australia. How to apply lateral thinking to your creative work.
Lateral thinking is defined as a way of solving problems by using reasoning that is not immediately obvious. Design, media and technology enterprises worldwide increase sales, prices and profits with davids expert advice on marketing, leadership and business growth. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the smarter cities out of this design. It was a unique and clever way of alerting the staff of the issue. Lateral thinking involves approaching the problem from new directions literally from the side. Here well talk you through what the ability is, and give some examples of lateral thinking. The 30 most important books for product designers fast company.
Learning outcomes lateral thinking potential genesis. Lateral thinking is the mental process of generating ideas and solving problems by looking at a situation or problem from a unique perspective. Lateral thinking and technology education springerlink. You open yourself up to creative possibilities that lie on the edge of absurdity, which could answer all of your customers current pain points.
Lateral thinking can be learned, practiced and used. Here, first you will know what is lateral thinking. If you are a seller for this product, would you like to suggest updates through. This book gives am idea on what lateral thinking is, how it alongside vertical thinking is the most deadliest tool an individual can have in solving any problem.
Thinking, fast and slow by daniel kahneman, freakonomics. Driving technology to suit our needs product design. How lateral thinking just might save your business toggl blog. Its just an interesting book that got misplaced during a. Lateral thinking has to be distinguished from critical thinking. After that,9 challenging lateral thinking questions and answers along with clues are given to let you test your lateral thinking capability. Lateral thinking stimulates creativity and innovationthe.
The smart little people are illustrated in sketches and explain the problem. And that makes design sojourns list of the 30 most important books for. Driving technology to suit our needs c grinyer, 2001 book grinyer, c. Maria konnikova, new york times bestselling author of mastermind smartcuts solves a major mystery, illuminating how visionaries and pioneers find faster ways to achieve their goals. As fascinating as it is fun, smartcuts is an engaging journey through the types of lateral thinking and creative strategies that so often underlie success. If you are still not clear, here are the 6 top classic examples of exactly how lateral thinking works. Lateral thinking is using your creative and imaginative thinking to arrive at the best possible solution. The design of everyday things by don norman if you are new to thinking about design, start with the design of everyday things.
The basic approach is to flip your assumptions to bypass limiting factors. T he answer to this puzzle is an example of what psychologists call lateral thinking. Lateral thinking is the mental process of generating ideas and solving problems by looking at a situation from a unique or different perspective. Lateral thinking puzzleslateral thinking puzzlespuzzles background. But perhaps even more importantly, he came up with the concept of lateral thinking with withered technology the basic idea is to use existing, cheap, wellestablished technology, and use it in new ways, thus allowing nintendo to introduce new, innovative concepts at affordable prices.
Smart design brings real life to ideas using the latest technology, approaches and perspectives to help design a smarter tomorrow. Lateral thinking, a term coined in 1967 by edward debono, and outlined in a book of the same name, is a solutionoriented set of techniques which aim to reframe a problem by. I realize i just wrote the same thing again in slightly different words. Well not only look at some possible solutions to the following problem, but well look at how to arrive at lateral possibilities. A new way of thinking that opens a door they didnt even know existed. Systems thinking, design thinking, strategic thinking. In conventional thinking people go forward in a predictable, direct fashion. The design of the book itself is as striking as the product designs it discusses and shows. Good books for design thinkers to read in 2019 prototypr. A person uses lateral thinking to move from one known idea to new ideas. A worldrenowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Goal of this article is to produce more and more lateral thinkers. Kaan said this one is an ibm smart cities campaign product ad. It is the ability to think creatively or outside the box.
A comprehensive list of books that will inspire you to think deeply in design. If you can solve 50% of these questions, your lateral thinking capability is extremely awesome. Outside of traditional ux practices like user testing, research, and collaboration, i like to employ a little tool called lateral thinking. Cuttingedge is the term usually associated with blockbuster product releases, yet the philosophy of product development central to the thinking of. Designer fashion brands warehouse deals deep discounts openbox. He has authored more than 62 books over his career. Product design 1 communication and view online design.
Most of companies the today create products without this and there are. And critical thinking can be too methodical and bythebooks. Design thinking is the core creative process for any designer. Start off your collection with these essential design books. Given my recent posts on the importance of metaphorical understanding in the design of ubiquitous computing devices as well as design research more generally, bramstons distinction between literal thinking and lateral thinking in product design caught. A rogue economist explores the hidden side of everything by st. Well, if it sounds like we just talked about it in lateral thinking, it indeed is. Buy this product and stream 90 days of amazon music unlimited for free. Lateral thinking involves looking at a situation or problem from a unique or unexpected point of view. How to use the six thinking hats method for problem solving. A textbook of creativity and over 8 million other books are available for amazon kindle. Lateral thinking means thinking differently or thinking. Browse the amazon editors picks for the best books of 2019, featuring our favorite.
Hat sequence design to create new ideas, products or improvements to existing design. Here are some examples of lateral thinking puzzles based on a realistic scenario. This book is about lateral thinking which is the process of using information to bring about creativity and insight restructuring. In smartcuts, snow has catalogued the patterns through which rapid successes and breakthroughs innovators have achieved the. Lateral thinking is an app that you can boost your brain up with mindblowing questions with. How to create products and services customers want. This type of thinking involves breaking away from traditional modes of thinking and discarding established patterns and preconceived notions. Often when you are problem solving or designing something there may well be an obvious answer. On medium, smart voices and original ideas take center stage with no ads in sight. Lateral thinking means taking a creative approach to a problem or challenge. Critical thinking is primarily concerned with judging the true value of statements and seeking errors whereas lateral thinking focuses more on the movement value of statements and ideas. Most of companies the today create products without this and there are some best companies who create a product with lateral thinking.
If youre a student looking for inspiration or information, these graphic design books are a great place to start. He originated the term lateral thinking, wrote the book six thinking hats and is a proponent of the teaching of thinking as a subject in schools. Lateral thinking how can lateral thinking help you. This book and its concepts should be introduced in our primary education system and kids should be taught to inculcate lateral thinking in heir day by day world.
Some lateral thinking examples increase brainpower. He has chaired a special summit of nobel prize laureates. The windows on both sides of the body have holes in them. This book is intended for use both at home and at school. So, let us conclude that design thinking is a more organized type of lateral thinking with specific techniques attempted for the domain in question. Creativity step by step and millions of other books are available.
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